To start the year 2015 I have decided to create a series of tutorials related to using ACT and email. Because email is such a huge part of our daily work and business lives it is important that you understand all of your options. Being informed of these options can help you become a better ACT user.
These are some of the tools and ideas we will explore:
• The ACT email editor
• Microsoft Outlook
• Swiftpage email marketing
• ACT email marketing
• ACT mail merge to an email
• Constant Contact
• Microsoft outlook add-ons
• How to manage email correspondence in ACT
To start with it is important to use an email address that reflects and promotes your business. Most businesses have websites. If you have a website that means you have a domain name. For example, www.Tonytheteacher.com. If you have a domain name such as that you can set up email addresses through that domain name. For example, Tony@Tonytheteacher.com. Once you have an email address established the second step is how you want to send and receive email. Most of my clients use Microsoft Outlook. Some use webmail. In my opinion ACT and Microsoft Outlook are great tools that work together to eliminate any weakness they exhibit on their own.
If you don’t have a business name, get your name as a domain name. Promote yourself!
If you send email using Gmail, AOL, Verizon, or Comcast for example, you are promoting those companies and not your own. If you do not own a domain name it is very easy to get one and they only cost about $15. The nature of my business is such that I have to have great knowledge in a wide variety of areas. My creative outlet is web design. As a web designer I have to know a little about a lot when it comes to things related to the World Wide Web, email and all the things that surround those items. Because of that knowledge I feel I can offer you lot of insights on these matters.
In today’s age we all use smart phones; well maybe not all of us but it’s getting pretty close. Because of this, it is important that you understand the different types of email settings that are available to you. It is my recommendation that the typical small businessperson should be using an IMAP email setup. The following video will describe to you the difference between IMAP email and pop email. Because I don’t want to bore you with a lot of details my advice is this: if you don’t understand the email options available to you, and frankly there is no reason you need to know all of this on a deep level, but you should be aware of your options, feel free to give me a call and I’ll try to advise you as best I can.
Once you have an email address established and you understand the options for setting up that email address you are now confronted with how to physically implement or set up that email account in a tool such as Act or Microsoft Outlook. In my next tutorial I will take a look at setting up email in Act’s built-in email editor and tell you why I don’t believe this is the best way to approach email. I would prefer that you use Microsoft Outlook.