Many people send out email marketing campaigns and then just sit back and wait for the sales to come rolling in. That is one strategy. A better strategy, is to use act’s new call list to reach out to prospects that have expressed an interest and have yet to respond.
How many times in your life have you not bought something simply because no one asked you to buy?
After you send out an email marketing campaign you can now use act’s call list feature to review the people that opened your email and interacted with it. The emails are scored. If you’d like me try to make a point of following up with clients and prospects you will love the call list that act offers.
The act call list empowers you to reach the people in your database that are the most relevant in helping you become more successful in what you do!
This tool is great if you have a sales staff or telemarketing staff. It is great if you were trying to communicate with people that are hard to reach. It is phenomenal if you have a team that works for you. This takes act as a sales tool to a whole new level and I urge you to really learn about how this can help you increase your sales, customer retention and fundamental understanding of who is relevant in your act database.