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This video gets down to the nitty-gritty of working with Act’s Email Marketing template creator and editor.

Watch this short video each time you are about to use the editor, it will save you a lot of time and energy by reinforcing how the template editor works.

This is a great video that shows you how easy it is to work with Act Email Marketing’s templates. This tool has been created so you can easily drag-and-drop colors, rows and columns, images and more into your email templates. I would highly recommend that you watch this five minute video each and every time you embark on updating or creating a new template. In my previous post I had mentioned that it is rare to use this type of software daily. Most of you will use it on a limited basis in the time gaps between working in the template editor will make it easy to forget how to do things. This five minute video will remind you how the editor works and is worth its weight in gold. Spending five minutes on this video will save you a great deal of time working with the editor.

This video outlines the toolbox that appears on the left side of the act email marketing editor that control styles, layouts, images and files. You can add files to your template that include Word documents, Excel files, text files, CSV files and PDF files.

The 1/3, 1/3, 1/3 Rule

When I teach people about software like the act email marketing program I always mentioned the 1/3, 1/3, 1/3 rule. My experience has been that regardless of the pictures, colors, and fonts you choose for your template, the feedback you receive on your final template will be as follows. If you ask three people their opinion of the template you’ll find that the first person will love it, the second person will hate it, and the third person will be in different. You will never please everyone. Therefore, don’t get caught up in the minor details, because it is not worth your time.

Act’s Email Marketing template editor has made it easy for the average computer user to create, modify and update email templates.

Originally posted 2016-05-20 08:00:20.