781-728-9777 tony@365ActTips.com

When I start working with a new client I try to gauge how they use act and email. Let’s face it, the easiest way to reach a number of contacts in act is by sending them an email. Phone calls can be very effective yet they can be very time-consuming.


Act’s last email field tells you the last time you sent an email to a contact. Obviously, if the date of that last email is really old there is a good chance that contact is slipping through the cracks. When I look at an act database the last email field tells me a story about your approach to working with your contacts and act. I am never one to say that I have all the answers, but this absolutely, positively, tells me a lot about you. Well maybe not you exactly, but the way you use act.


ManAct Last Email Fieldy of my clients don’t even recognize all the options they have for sending email. I have strong opinions about email and act. At the end of the day, you need to strike a balance between over emailing your contacts with being efficient and practical.

Most Import Field in Act

Just for the record: Act’s ID Status Field is the second most important field.



Originally posted 2015-08-24 16:17:22.